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Blue Cross and Blue Shield of Georgia Launches Enhanced Maternity Program for State Health Benefit Plan Members using Telehealth to Support Moms

May 04 2017

Blue Cross and Blue Shield of Georgia (BCBSGa) announced today the availability of telehealth visits with certified lactation consultants for all eligible State Health Benefit Plan (SHBP) members as part of the plan’s existing maternity support program. The maternity support program, called Future Moms, is available for pregnant women to receive personalized support from nurse coaches during and after their pregnancies. The added feature now allows moms to have live video visits with lactation consultants via LiveHealth [®] Online, with appointments available seven days a week, including evenings.

Future Moms with Breastfeeding Support on LiveHealth [®] Online has been available to SHBP members since January 1, 2017. The program offers moms online visits with a lactation consultant, counselor or registered dietitian through private and secure video using their smartphone, tablet or computer with a webcam. These professionals can offer guidance to moms on topics such as latching, nursing positions, low milk production, formula feeding, proper nutrition when breastfeeding, introducing solids and more. This program comes at no additional cost for SHBP members.

“This a significant addition to the Future Moms program, given that breastfeeding can often be such a complex and challenging endeavor for mothers and their newborns,” said April Ruffin, MD, Medical Director of Blue Cross and Blue Shield of Georgia and an Ob/Gyn. “We are very enthusiastic about this enhanced resource, and we hope that SHBP members will utilize this program, as well as other LiveHealth [®] Online services to address non-emergency health care questions when and if they need it.”

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